The complete workflow
From briefing to publication.
All in one place.
From the first briefing to the final asset: work together, develop ideas, create assets and plan your publication. Every step stays clear, whether you work with your team, with AI or with both.
Working on a briefing together
Write and edit the briefing together with your team and AI. Give feedback and approve the content in the same document.
From briefing to idea
Let AI explore angles and ideas based on the approved briefing. You choose the direction and develop it into a creative briefing.
From idea to asset
Create posts, stories and videos from your creative briefing, in your brand's identity and tone of voice.
Always editable
Adjust every asset layer by layer in the editor. Refine the text, images and design until everything is right.
Work with your tools
Work in Instama, Claude, ChatGPT, Figma, or through the API. Every change is recorded in Instama.
From approval to publication
Get your assets approved and publish them straight to your channels, or schedule them for later.
Get it made.
Just the way you want it.
Say what you need, just as you’d ask a colleague. Instama uses your brand strategy, audience, visual identity and tone of voice to create your assets. Within minutes, they’re in your folder. Edit them layer by layer, or publish them straight away.
From images and videos to HTML5 banners and certified PDFs.
Editable working files you can easily adjust and export.
Work from ChatGPT, Claude or Instama.
Your media library,
More possibilities with AI.
Manage all of your brand's images and videos in one place. Edit them with AI: change the setting or the season, remove a background or turn a photo into a video. Every new version is kept next to the original.
All in one place
Organise your images and videos in folders. Automatic tags help you quickly find what you're looking for.
Easy image editing
Crop an image, remove the background or add a shadow. The image editor makes it fit your asset.
Edit with one sentence
From a studio to Tuscany, from summer to winter. Describe what you want to change and AI makes a new version.
Bring your images to life
Turn your photo into a video with AI. Say what should move and finish the result in the video editor.
Work with the latest models from
Versions, comments, approvals.
Finally in one place.
No more ZIP files with three versions in your inbox. In Instama every version, comment and approval sits with the asset itself. You always see who changed what, whether that was a colleague or AI.
Feedback where you work
Comment on the text it's about. Reply, and resolve the thread once it's been dealt with. That way feedback stays connected to the work.
A grip on every version
Instama keeps every version and records who made the change, including through an agent or the API. Approve work and lock it, or restore an earlier version in one click.
The latest AI models.
But only on your terms.
You decide which AI models your brand works with. With clear information on which data is kept and for how long. Always without your data being used to train models.
Claude Opus 5.5Anthropic- Claude Sonnet 5.5Anthropic
- Claude Haiku 5.5Anthropic
GPT-5.6 SolOpenAI- GPT-6 LunaOpenAI
Gemini 4 ArgonGoogle- Gemini 3.8 FlashGoogle
You decide which model does the work
Choose which models are available for text, images, video and web search. Let Instama pick a model automatically per task, or assign a fixed model yourself. You decide the region too.
Know what happens to your data
For every model you see the region it runs in and on what terms the provider keeps data. With zero data retention nothing is kept. Other models keep data for up to 30 days for abuse monitoring. Whichever model you choose, your data is never used to train models.
New models, as soon as you want them
Let new models become available automatically as they appear, within the region you chose. Or keep control and switch them on one by one.
